Month: October 2013

5 Pitfalls that Ruin the Effectiveness of Your Business Plan

Do you have a great idea for a start-up or new venture? Much of its potential for success—finding investors, securing funds for research and development, etc.—depends on creation of a compelling and comprehensive business plan. Without such a plan, there’s no way to set a course for the future, anticipate opportunities and obstacles or entice …

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Focusing on the Customer is Your Best Competitive Advantage

These days, it’s all about differentiation. In a world where virtually every product or service has become commoditized, how can a small business manage to stand out from the crowd? There’s competing on price, of course, but, as many entrepreneurs learn the hard way, this is a losing strategy. Whatever short-term gain comes from undercutting …

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6 Tips for a More Productive Workplace

Are your employees engaged in their work and consistently productive? If so, they’re in the happy minority of U.S. workers. A recent study by the Dale Carnegie Institute revealed that, of the 1500 employees surveyed, only 29% claim to be “actively engaged,” while 26% are “actively disengaged,” and 45% are not engaged at all. These figures are important not only …

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