Month: December 2013

Your 2014 Marketing Plan Checklist From Our Business Experts

Whether your business is established or in the early stages of growth, a strategic approach to marketing your product or service are critically important. The business experts at Catapult Groups suggest it’s important to remember that marketing, as a part of your overall strategy, is every bit as essential as funding the business, managing operations and …

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How to Reduce Employee Stress During the Holidays

The holidays are a stressful time for everyone, but as an entrepreneur and small business owner, you’re uniquely positioned to alleviate some of that stress in the workplace. Taking such actions not only benefits your employees, it helps your business by mitigating the negative effects of lost productivity, absenteeism and the onset of stress-related illnesses. …

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Strategies for Getting Maximum Benefit from Older Employees

The best employees for your business probably don’t fit into any single age demographic. So it only makes good business sense to take advantage of older workers’ experience, varied skill sets and seasoned attitudes. Being able to motivate Baby Boomer employees can boost productivity and make a significant difference in your recruitment and retention strategies. …

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