Month: March 2014

6 Tips to Boost Your Word-of-Mouth Marketing

The right marketing and advertising campaign can garner results, but even today – or especially today – nothing beats word of mouth for generating customer interest and instilling trust in your product or service. Traditional word-of-mouth marketing grew out of individual relationships and spreading the word one person at a time, but using social media, businesses can expand …

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“Lonely at the Top” Still a Fact of Life for CEOs and Business Owners

According to a 2013 study from the Center for Leadership Development and Research at Stanford Graduate School of Business and the Miles Group, nearly two-thirds of the 200 CEOs in North America surveyed stated “they do not receive coaching or leadership advice from outside consultants or business coaches, and almost half of senior executives are …

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