Month: June 2014

Strategy is Not an Option

Many CEOs and business owners view their primary role as the person responsible for overseeing the daily operations of the business. Typically, this encompasses everything from production, distribution, sales and marketing to hiring (at least at the senior executive level), finance and planning. But, as any CEO or business owner with even limited experience can …

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Tips on Reading Body Language during a Job Interview

These days, job candidates have become fairly sophisticated in their mastery of interview skills. This is particularly true on the managerial and executive level, where candidates often come across as highly articulate and knowledgeable about their profession. These are valuable traits, of course, but someone who talks a good game isn’t necessarily the ideal choice …

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Thoughts on Introducing a Price Hike to Your Customers

Every small business must at one point or another consider an increase in its prices. The trick is in doing so in a way that matches perception of value and doesn’t alienate loyal customers. Strategy comes first Before introducing any price increase, a business owner should carefully consider all factors affecting their current price structure. …

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