--- title: How Businesses Must Pivot to Survive and Thrive | Catapult Groups description: It’s a time of mass uncertainty. Businesses are trying to adapt to the new realities of the COVID-19 crisis and some are even finding opportunities for growth. Is your business properly positioned for growth during the pandemic? In this episode, Founder and CEO of Catapult… image: https://catapultgroups.com/hubfs/How%20Businesses%20Must%20Pivot%20to%20Survive%20and%20Thrive.jpg --- [Skip Navigation or Skip to Content](https://catapultgroups.com/blog/business-growth/how-businesses-must-pivot-to-survive-and-thrive#skipToMain) [![catapult-groups-logo-white](https://catapultgroups.com/hubfs/Imported%20sitepage%20images/catapult-groups-logo-white.png)](https://catapultgroups.com) - [About](https://catapultgroups.com#about) - [Services](https://catapultgroups.com#services) - [Who We Serve](https://catapultgroups.com#whoweServe) - [Contact](https://catapultgroups.com/contact-us) [Apply for Membership](https://catapultgroups.com/grow-your-business-minimize-risk-2) ![How Businesses Must Pivot to Survive and Thrive | Catapult Groups](https://catapultgroups.com/hs-fs/hubfs/How%20Businesses%20Must%20Pivot%20to%20Survive%20and%20Thrive.jpg?height=500&name=How%20Businesses%20Must%20Pivot%20to%20Survive%20and%20Thrive.jpg) # How Businesses Must Pivot to Survive and Thrive Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) 2 Min Read     It’s a time of mass uncertainty. Businesses are trying to adapt to the new realities of the COVID-19 crisis and some are even finding opportunities for growth. Is your business properly positioned for growth during the pandemic? In this episode, Founder and CEO of Catapult Groups Brad Mishlove speaks with Co-Founder of Yokel Local Marketing Darrel Evans about what it takes to pivot your company to thrive in our new reality. Mishlove explains that innovation is the key to survival for many businesses and provides examples of how to successfully pivot your business. They explore the mechanics of the Paycheck Protection Program and speak on how best to use funds from it. Lastly, the two discuss the importance of ensuring employees feel safe and comfortable in their work environments, as well as rebuilding team morale to kick off a successful business reopening. Listen in to learn about Mishlove’s eye-opening ideas and recommendations that can greatly benefit your company. **Grow your business and navigate through this uncertain economy** [**with our expert assistance**](https://catapultgroups.com/contact/)**.** **Brad Mishlove** is the Founder and CEO of Catapult Groups. Mr. Mishlove also serves as executive coach, mentor, and senior advisor to entrepreneurs. Clients typically hire Mishlove to bring strategy, systems, and accountability to growing enterprises. Read the full transcript here. ## Recommended For You [![\[Transcript\]E003: Stop Managing and Start Leading | Catapult Groups](https://catapultgroups.com/hubfs/Transcript%20E003_Stop%20Managing%20and%20Start%20Leading.jpg)](https://catapultgroups.com/blog/leadership-skills/transcripte003-stop-managing-and-start-leading) 15 Min Read ### \[Transcript\]E003: Stop Managing and Start Leading Nina Radetich: Welcome to the Catapult Business Growth podcast. 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[Read More](https://catapultgroups.com/blog/business-growth/transcripte002-why-blending-strategy-with-tactics-is-crucial-for-success) Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) [![5 Strategies CEOs Forget While Planning Business Growth | Catapult Groups](https://catapultgroups.com/hubfs/5%20Strategies%20CEOs%20Forget%20While%20Planning%20Business%20Growth.jpg)](https://catapultgroups.com/blog/ceo-pain-points/strategies-ceos-forget-while-planning-business-growth) 4 Min Read ### 5 Strategies CEOs Forget While Planning Business Growth If you’ve seen moderate growth for your business during the past year, will you be planning business growth the same way you did before? An incremental rise in sales and market ... [Read More](https://catapultgroups.com/blog/ceo-pain-points/strategies-ceos-forget-while-planning-business-growth) Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) [![catapult-groups-logo-white](https://catapultgroups.com/hs-fs/hubfs/Imported%20sitepage%20images/catapult-groups-logo-white.png?width=287&height=67&name=catapult-groups-logo-white.png)](https://catapultgroups.com/) Las Vegas' premier CEO advisory and mastermind firm. Helping top business leaders grow, profit, and build lasting enterprise value. ###### Programs - [CEO Mastermind](https://catapultgroups.com/#ceo-mastermind) - [Business Advisory](https://catapultgroups.com/#services) ###### Company - [About](https://catapultgroups.com/#about) - [Our Team](https://catapultgroups.com/grow-your-business-minimize-risk-2) - [Blog](https://catapultgroups.com/blog) ###### Contact - 1180 N Town Center Dr #100, Las Vegas, NV 89144 - [(702) 534-5555](tel:+17025345555) - [Contact](https://catapultgroups.com/contact-us) - [Privacy Policy](https://catapultgroups.com/privacy-policy) © 2026 Catapult Groups. All rights reserved. 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