--- title: Loyal Employees Are Crucial to the Success of Your Business | Catapult Groups description: Employees who jump ship are in some ways similar to the fabled canary in a coal mine. If they start leaving your company on what seems like a regular basis, it’s a huge red flag that something is wrong with the way they’re being treated…. image: https://catapultgroups.com/hubfs/Loyal-Employees-Are-Crucial-to-the-Success-of-Your-Business.jpg --- [Skip Navigation or Skip to Content](https://catapultgroups.com/blog/talent/loyal-employees-are-crucial-to-the-success-of-your-business#skipToMain) [![catapult-groups-logo-white](https://catapultgroups.com/hubfs/Imported%20sitepage%20images/catapult-groups-logo-white.png)](https://catapultgroups.com) - [About](https://catapultgroups.com#about) - [Services](https://catapultgroups.com#services) - [Who We Serve](https://catapultgroups.com#whoweServe) - [Contact](https://catapultgroups.com/contact-us) [Apply for Membership](https://catapultgroups.com/grow-your-business-minimize-risk-2) ![](https://catapultgroups.com/hs-fs/hubfs/Loyal-Employees-Are-Crucial-to-the-Success-of-Your-Business.jpg?height=500&name=Loyal-Employees-Are-Crucial-to-the-Success-of-Your-Business.jpg) # Loyal Employees Are Crucial to the Success of Your Business Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) 3 Min Read Employees who jump ship are in some ways similar to the fabled canary in a coal mine. If they start leaving your company on what seems like a regular basis, it’s a huge red flag that something is wrong with the way they’re being treated. Conversely, loyal employees are productive and actively concerned with what they can do to grow the business. They are more willing to offer constructive ideas and share what they know with other employees. Generally speaking, they’ll work longer, take better care of company resources and—most importantly—treat your customers with the respect and courtesy they deserve. Part of your role as CEO or business owner is spearheading an “internal marketing program” aimed at this critically important constituency. Employees must understand how much they are valued and that it’s your wish to keep them on for the long run. Here are suggestions for fostering employee loyalty: **Match job duties with employee skills.** Each of your employees is good at some aspect of business operations—or you wouldn’t have hired them. It’s up to you to make sure there’s a good fit between their skills and their assigned job duties. Everyone feels better when they’re good at what they do. **Let people know what you expect of them.** Employees who don’t understand the leader’s expectations—or receive confusing mixed signals about those expectations—become stressed and uncertain of job security. Communicate your expectations and criteria for success, so employees clearly understand how their contributions help the business and the standards they’re expected to meet. **Offer room for growth.** Do you make a point of hiring from within? An employee who sees no way to move up or expand her skills will naturally begin to look elsewhere. As new positions open up, encourage workers to apply and, when possible, promote the most qualified current employee to the next level. This single action, as much as anything else, sends a clear signal about the value you place on employee retention. **Provide the right tools and resources. **The best employers place a high priority on having the right technology in place, while also providing access to training programs where their workers can broaden their skills for the future. Most employees will find it very difficult to leave a workplace environment where they feel constantly challenged to grow *and* they have the tools to make growth happen. **Encourage employee autonomy.** Like you, the people you employ lead challenging, complicated lives. Maybe a flexible work schedule would better suit their personal needs. Empowering employees with a choice, such as the opportunity to work from home, demonstrates your faith in their judgment. Although it seems like your attention should be relentlessly focused on sales and customer acquisition, it’s equally vital that you maintain a satisfied, productive workforce. Understanding your employees’ needs will make you stand out as[an employer of choice](https://catapultgroups.com/use-employer-branding-to-become-an-employer-of-choice/), which means you can attract more great talent in the future. *If you’re ready to ready to grow as a leader and actively inspire the people who work for you, join other CEOs, managers and senior-level executives in a confidential group setting where you’ll be challenged and rewarded like never before in your professional life. Learn more about* [*becoming a Catapult Group member*](https://catapultgroups.com/) *today.* ## Recommended For You [![Are You Really Listening to Your Customers? | Catapult Groups](https://catapultgroups.com/hubfs/Are%20You%20Really%20Listening%20to%20Your%20Customers%3F.jpg)](https://catapultgroups.com/blog/business-growth/are-you-really-listening-to-your-customers) 4 Min Read ### Are You Really Listening to Your Customers? Some businesses go through the motions of responding to customer inquiries and complaints rather than genuinely hearing what these customers have to say. They reply with a basic ... [Read More](https://catapultgroups.com/blog/business-growth/are-you-really-listening-to-your-customers) Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) [![](https://catapultgroups.com/hubfs/The-%E2%80%9CIdeal%E2%80%9D-Job-Candidate-Doesn%E2%80%99t-Exist.jpg)](https://catapultgroups.com/blog/talent/the-ideal-job-candidate-doesnt-exist) 4 Min Read ### The “Ideal” Job Candidate Doesn’t Exist Admit it. The reason you’ve put off hiring someone to fill that open executive-level position in your company is because you believe there’s an ideal candidate out there just ... [Read More](https://catapultgroups.com/blog/talent/the-ideal-job-candidate-doesnt-exist) Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) [![](https://catapultgroups.com/hubfs/6-Tips-to-Help-Overcome-Your-Fear-of-Networking.jpg)](https://catapultgroups.com/blog/personal-development/6-tips-to-help-overcome-your-fear-of-networking) 4 Min Read ### 6 Tips to Help Overcome Your Fear of Networking The Free Online Dictionary defines “schmooze” this way: To converse casually, especially in order to gain an advantage or make a social connection. [Read More](https://catapultgroups.com/blog/personal-development/6-tips-to-help-overcome-your-fear-of-networking) Posted By: [Brad Mishlove](https://catapultgroups.com/blog/author/brad-mishlove) [![catapult-groups-logo-white](https://catapultgroups.com/hs-fs/hubfs/Imported%20sitepage%20images/catapult-groups-logo-white.png?width=287&height=67&name=catapult-groups-logo-white.png)](https://catapultgroups.com/) Las Vegas' premier CEO advisory and mastermind firm. 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