Some businesses go through the motions of responding to customer inquiries and complaints rather than genuinely hearing what these customers have to say. They reply with a basic (sometimes boilerplate) automated response or provide an answer to the question they wish the customer was asking–rather than what the customer really wanted to know. If this …
Good clients are a pleasure to work with. They know what they want from you and they’re clear about expressing their needs and challenges. Best of all, you can count on them to pay what they owe and to do so on time. Then there are bad clients. They take up your time with seemingly endless phone …
These days, it’s all about differentiation. In a world where virtually every product or service has become commoditized, how can a small business manage to stand out from the crowd? There’s competing on price, of course, but, as many entrepreneurs learn the hard way, this is a losing strategy. Whatever short-term gain comes from undercutting …
Focusing on the Customer is Your Best Competitive Advantage Read More »
Nothing adds credibility to your business like a well-crafted client testimonial. For someone coming across your business for the first time, an enthusiastic third-party endorsement instantly conveys the message that your product or service is valuable and worth checking out. There’s an art to gathering and using these testimonials for maximum effect. The starting point, …
Whether your customer is the head of a major business or a person buying your lowest-priced item, if they have a complaint your best strategy is to respond in a way that converts them into enthusiastic advocates for your brand. Keep in mind, a great number of dissatisfied customers don’t even both to register a …
When it comes to customers, a lot of businesses are pretty indiscriminate about who they sell to. After all, there are no bad customers, right? At first glance, the formula is very simple: Isn’t it worth your time and resources to sell to anyone who is willing to buy? What kind of business do you …
Bad Customers Will Cost Your Business. Here’s How To Find The Good Ones. Read More »
