Customer Service

Focusing on the Customer is Your Best Competitive Advantage

These days, it’s all about differentiation. In a world where virtually every product or service has become commoditized, how can a small business manage to stand out from the crowd? There’s competing on price, of course, but, as many entrepreneurs learn the hard way, this is a losing strategy. Whatever short-term gain comes from undercutting …

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How to Collect Great Client Testimonials

Nothing adds credibility to your business like a well-crafted client testimonial. For someone coming across your business for the first time, an enthusiastic third-party endorsement instantly conveys the message that your product or service is valuable and worth checking out. There’s an art to gathering and using these testimonials for maximum effect. The starting point, …

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Bad Customers Will Cost Your Business. Here’s How To Find The Good Ones.

When it comes to customers, a lot of businesses are pretty indiscriminate about who they sell to. After all, there are no bad customers, right? At first glance, the formula is very simple: Isn’t it worth your time and resources to sell to anyone who is willing to buy? What kind of business do you …

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