In this article, I would like to remind CEO’s of the benefits of effectively using a CRM system, and to encourage you to invest heavily in this readily available technology to help your business succeed. CRM is a strategic approach for building loyalty that allows for...
A long time ago in a less technologically advanced world that now seems far, far away, if you wanted to communicate with prospective clients you had to seek them out, mail fliers (snail mail! how quaint!), host events, and make phone calls. This communiqué was tedious...
Taking care of your customers is good business. This tenet has held true since humans first began bartering. But in the age of the Internet, those handshakes that were once the bread and butter of customer relations have been replaced by email and social networking....
Whether you're an entrepreneur who just launched your company in 2014 or the Chief Executive leading a professionally managed entity, a strategic approach to marketing your firm is critically important. Successful business growth with marketing can be achieved through creative thinking and planning. Create your 2015 marketing...
Everyone, it seems, has a cell phone. According to a recent study by the Pew Research Center, 90% of American adults have a cell phone and close to 60% have a smartphone. With that in mind, launching a mobile marketing campaign can be a great...
Regardless of your market or industry, social media should be a key element of your overall marketing plan. Back in the day (maybe as long as two or three years ago), social media for business was in the “take or leave it” category. These days,...
You can tell when a business meeting has gone horribly wrong. People get distracted, all the energy has been sucked from the room and one person seems to drone on forever (could it be you?). Generally speaking, such meetings are rarely productive; instead, they’re a...
How many times in the course of a day or a week do you find yourself pitching your business to a new acquaintance? In some cases, it may just be part of a conversation, but often you’re attempting to lure new investors or interest prospective...
The right marketing and advertising campaign can garner results, but even today - or especially today - nothing beats word of mouth for generating customer interest and instilling trust in your product or service. Traditional word-of-mouth marketing grew out of individual relationships and spreading the word one...
Guest blogging - writing and posting an article on another individual or business's website or blog - is a great way to forge new relationships, build your brand and attract prospective customers. You gain new relationships out of the connections you make by publishing work...